The beautiful costal area of Maroochydore was the venue for the first RealWay Principal’s Conference last Thursday. Feedback was very positive and the event can only strengthen the bonds within the group.
A number of principals faced similar problems and finding quality sales staff came up a couple of times.
The marketplace remains patchy – some agencies are finding it tough and in one case seven out of 10 contracts fell over in one month. Redcliffe is going strong with 16 sales reported in the past month and this happened when principal Andrew Reibelt was away. Ipswich is also having a strong result in sales. The strenght of the group in property management was highlighted in the discussions.
The conference started with a presentation from On the House group’s Frank Swain. And from Frank’s talk it is clear the pace will be hotting up for real estate technology and services in data, online marketing and customer relationship management software.
The afternoon speaker was Caloundra RealWay’s Russell Smith who took the group through his automated 95 steps for selling real estate. Russell’s system is first class and underpins a repeatably good client experience while providing a clear framework to train new staff.The openess of the group and the sharing of practical ideas and solutions was first class.
Gold stars to Kath and Greg Andersen for taking the big trip from Mt Isa and to Andrew King from the Southern Beaches organisation who travelled from Geelong (go the Cats). Thanks to everybody who attended and to Marita Smith for taking pictures. Dinner followed the conference and a pleasant evening was had by all including your correspondent who had a very late night.

Mark Casey

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